Planning

LePenseur's planning involves meeting with our clients to discuss the messages that they wish to convey, and to plan in conjunction with the client, the most appropriate strategy in order to place the product and the message in the most prominent position in the market place.

Planning involves the product message, the target market, the length of time that the campaign should run and the most appropriate venue to use in order to access the intended target market.

LePenseur can also undertake, as part of the overall planning portfolio, the most appropriate marketing campaign in order to maximise the total overall effect generated by the client. This may include where appropriate a liaison with other media programs such as radio and television as well as other print media.

Planning may also include, as a part of the overall strategy, the most appropriate time frame and location as well as the information conveyed, when to change the message and where to place the product and volume of the product required, in order to get the most appropriate target market as well as the costs involved.